Top Reasons Why You Should Invest in a Multi-functional CRM

Introduction

Imagine a world where your customer data isn’t scattered across spreadsheets and sticky notes. A world where your sales, marketing, and customer service teams collaborate seamlessly. One powerful tool that can help businesses streamline operations, enhance customer relationships, and drive growth is a multi-functional Customer Relationship Management (CRM) system. This blog delves into the top reasons why investing in a multi-functional CRM is essential, especially for Small-to-Medium Enterprises (SMEs) and Non-Banking Financial Companies (NBFCs).

What is a CRM?

Customer Relationship Management (CRM) is a technology and strategy used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle. The primary goal of a CRM system is to improve business relationships, streamline processes, and enhance profitability by providing a centralized platform for all customer-related information and activities.

A CRM system brings together all customer information into a single, cohesive database, allowing businesses to manage data efficiently and provide better customer service. It encompasses a wide range of functions, including contact management, sales management, agent productivity, and more. CRMs also offer tools for tracking customer interactions, automating sales and marketing processes, and providing actionable insights through data analysis.

CRM for SMEs and NBFCs

For SMEs and NBFCs, a CRM system is a critical investment. SMEs can leverage CRMs to manage customer relationships more effectively, automate routine tasks, and gain insights into customer behavior. NBFCs can use CRMs to streamline loan processing, manage collections, and ensure compliance with regulatory requirements. The right CRM can significantly enhance operational efficiency and customer satisfaction for both SMEs and NBFCs.

How to Choose the Right CRM

Selecting the perfect CRM for your business is a crucial step that can significantly impact your operations and growth. The right CRM can streamline your customer management processes, enhance team collaboration, and provide valuable insights through data analytics. Conversely, choosing an unsuitable CRM can lead to inefficiencies, wasted resources, and missed opportunities. This decision affects every department within your organization, from sales and marketing to customer service and support. Therefore, it is imperative to approach this selection process with a clear understanding of your business needs, goals, and future growth plans. Here’s a comprehensive guide to help you navigate this process effectively, ensuring you make an informed decision that aligns with your strategic objectives and sets the stage for sustained success.

1. Identify the Problems You Need to Solve

Begin by pinpointing the specific challenges your business faces. Whether it's managing customer interactions more efficiently, streamlining sales processes, or improving customer service, understanding your pain points will help you choose a CRM that directly addresses these issues.

2. Find a CRM System That Supports Your Size and Growth Plans

It’s essential to choose a CRM that can scale with your business. Consider your current size and future growth plans. Look for a CRM that offers scalability, so it can adapt to your evolving needs without requiring a complete overhaul as your business expands.

3. Evaluate How Other Areas of Your Business Could Benefit

A CRM isn’t just for sales and customer service. Consider other departments that could benefit from CRM integration, such as marketing, finance, and operations. A CRM that offers broad functionality and integration capabilities can enhance overall business efficiency and collaboration.

4. Decide Between On-Premise and Cloud CRM

Determine whether an on-premise or cloud-based CRM suits your business better. On-premise CRMs offer greater control and customization but require significant IT resources. Cloud CRMs, on the other hand, provide accessibility, scalability, and ease of maintenance, often with lower upfront costs.

5. Test Your Shortlist with a Free Trial

Once you have a shortlist of potential CRMs, take advantage of free trials. Testing the systems in real-world scenarios helps you understand their usability, functionality, and compatibility with your business processes. This hands-on experience is invaluable in making an informed decision.

Must-Have CRM Functions and Their Importance

When selecting a CRM system, certain functions are essential to ensure it meets your business needs effectively. Here are the must-have CRM functions and their importance

Sales Management

This includes tools to manage sales pipelines, track opportunities, and monitor sales performance. It helps sales teams track leads through different stages of the sales process, prioritize tasks, and close deals more efficiently. Sales forecasting and performance metrics are crucial for setting targets and measuring success.

Team Collaboration

A CRM enhances team collaboration by providing a centralized platform where all team members can access and update customer information. This ensures everyone is on the same page and facilitates better coordination across departments, leading to improved customer service and efficiency.

Social Connect

Integrating social media with your CRM allows you to track customer interactions on platforms like Facebook, Twitter, and LinkedIn. This feature helps capture leads directly from social media and nurtures them through personalized engagement, enhancing your marketing reach and effectiveness.

Email Marketing

CRMs with built-in email marketing tools enable you to design, send, and track email campaigns. Automating email marketing helps maintain consistent communication with your customers and prospects, driving higher engagement rates and improving customer retention.

Inbound and Outbound Automation

Automating inbound and outbound marketing efforts ensures that leads are nurtured efficiently through the sales funnel. Automated workflows can trigger follow-ups, send personalized content, and schedule calls, enhancing overall productivity and ensuring no lead is missed.

Lead Tracking

CRMs help track leads from social media via lead generation forms. By integrating these forms into your social media profiles, leads are automatically captured and added to the CRM. This seamless process ensures that potential customers are quickly and efficiently nurtured, improving conversion rates.

Mobile Access

Importance: Mobile access enables your team to access CRM data and perform tasks on-the-go using smartphones or tablets. This is particularly important for sales representatives and field agents who need to update information and manage customer interactions while away from the office.

Customization

Customization options allow you to tailor the CRM to fit your specific business processes and workflows. This includes custom fields, layouts, modules, and automation rules, ensuring the CRM adapts to your unique needs rather than forcing you to change your processes.

Automation

Automation is at the heart of any effective CRM. From automating follow-ups and reminders to scheduling appointments and generating reports, a CRM should handle repetitive tasks, allowing your team to focus on more strategic activities. This leads to increased productivity and operational efficiency.

Collection Function for NBFCs

For Non-Banking Financial Companies (NBFCs), a robust collection function within a CRM is absolutely critical. This feature enables NBFCs to automate the entire collection process, significantly enhancing operational efficiency. From initiating recovery calls to recording customer feedback, a CRM with advanced collection capabilities ensures that all aspects of the collection process are managed seamlessly.

Customization is another key advantage; NBFCs can tailor the settings to suit their specific needs, such as setting up automated reminders for overdue payments or configuring escalation processes. Additionally, assigning tasks to team members becomes more streamlined, ensuring that each step in the collection process is handled by the appropriate personnel.

Dedicated dashboards offer real-time insights into performance metrics, helping managers track the progress of collections and identify any bottlenecks. This comprehensive approach not only boosts efficiency but also ensures that the entire collection process complies with regulatory standards. Moreover, improved recovery rates are achieved as the system automates follow-ups and manages customer interactions more effectively. This feature is indispensable for NBFCs aiming to optimize their collection operations and enhance overall financial performance.

Why Choose Creysto CRM?

Creysto CRM stands out as the ultimate solution for SMEs and NBFCs looking to streamline their operations and enhance customer relationships. Our CRM is designed to offer everything a business needs to streamline operations, save time, and reduce costs. Here’s why Creysto CRM stands out:

- Comprehensive Functionality: Creysto CRM offers a full suite of features designed to meet the diverse needs of modern businesses. From sales management and managing collections processes to team collaboration, customer service, social media integration, and email marketing, our CRM covers all the bases to ensure your business runs smoothly.

- Scalability- Our CRM system grows with your business. Whether you’re a small startup or a rapidly expanding enterprise, Creysto CRM scales to accommodate your increasing data and user requirements, ensuring you always have the right tools at your fingertips.

- User-Friendly Interface- We prioritize ease of use. Creysto CRM features an intuitive, user-friendly interface that simplifies implementation and daily use, enabling your team to get up and running quickly without extensive training.

- Customization- Every business is unique, and so are its processes. Creysto CRM offers extensive customization options, allowing you to tailor the system to fit your specific workflows, fields, and automation rules, ensuring the CRM adapts to your business, not the other way around.

- Seamless Integration- Integrate Creysto CRM effortlessly with your existing tools and systems. Our CRM supports integration with a wide range of applications, ensuring a seamless flow of information across all your business processes and eliminating data silos.

- Advanced Automation- Boost productivity with Creysto CRM’s advanced automation capabilities. From automating follow-ups and reminders to scheduling appointments and generating reports, our CRM handles repetitive tasks, allowing your team to focus on more strategic activities.

- Robust Collection Function for NBFCs: For NBFCs, Creysto CRM offers a specialized collection function that automates the entire collection process. This feature enhances operational efficiency, ensures compliance with regulatory standards, and improves recovery rates by automating follow-ups and managing customer interactions effectively. Additionally, it includes automated pre-due multi-channel connect, automates case allocation through a Rule Engine, and incorporates quality control measures to ensure the highest standards are met.

- Real-Time Insights and Analytics- Make informed decisions with Creysto CRM’s powerful analytics and reporting tools. Get real-time insights into sales performance, customer behavior, and operational metrics, helping you identify opportunities and address challenges promptly.

- Mobile Access- Stay connected on the go with Creysto CRM’s mobile access feature. Access your CRM data and perform essential tasks from your smartphone or tablet, ensuring your team can manage customer interactions anytime, anywhere.

Exceptional Support and Training- We are committed to your success. Creysto CRM offers robust customer support and comprehensive training resources to ensure your team can fully leverage the CRM’s capabilities and achieve maximum benefits.

Visit Creysto today to learn more about how our CRM can transform your business and help you achieve your goals efficiently and effectively. Investing in a multi-functional CRM like Creysto is a strategic move that will pay off in improved efficiency, better customer relationships, and accelerated business growth.

Conclusion

Investing in a multi-functional CRM system is a crucial step for SMEs and NBFCs to streamline operations, enhance customer relationships, and drive growth. Creysto CRM offers comprehensive features including sales management, team collaboration, advanced automation, and real-time analytics, all within a user-friendly and customizable platform. With specialized functions for NBFCs and seamless integration with existing tools, Creysto CRM ensures improved efficiency, compliance, and customer satisfaction. Visit Creysto CRM to discover how our CRM can transform your business and support your growth objectives effectively.

	Starter	Pro	Ultimate
Lead Tracking Record, monitor, and analyze all interactions and data points associated with potential customers within Creysto
Lead Qualification Simplify lead qualification with scoring, automation, and segmentation for prioritizing high-potential leads.
Custom Fields In Creysto, you can add new fields as per your requirements. Customize the information you want to see inside CRM with custom modules, fields, and buttons.
Duplicate Blocking Prevent the duplicate leads or contact through web form from being created only based on the email address information, by turning on the email duplication check.
Manual Lead Assignment Assign leads to users individually, in bulk or auto-assign them using territories. By default, the user adding a lead is made the owner but you can always reassign the lead to a different user. You can view the Unassigned leads from the leads list view page and assign them to users too.
Role based access Role-based access control allows organizations to assign one or more roles to each user or assign permissions individually.
Level access A user is granted these privileges directly when the security role is assigned. Different levels have different access.
Spreadsheet Integration Connect Google Sheets and Creysto and build your own integrations using our no-code drag and drop builder and comprehensive workflow elements.
BFSI Document verification API Integration Verification API Portal offers a comprehensive gateway that helps you seamlessly integrate a wide array of global risk & compliance APIs and tools.
Inbound and Outbound Calling and Auto dialer A sales dialer is an outbound calling system that allows you to add inbound calling functionality. So you can reach out to customers and prospects directly as well as receive inbound calls from leads.
Predefined reports Creysto CRM provides more than 15+ different standard reports for the users’ benefit. You can use the standard reports or customize them as per your business requirements.
Predefined dashboards It gives quick insights into records for easy analysis. We support bar chart, horizontal chart, line chart, stacked chart, pie chart, donut chart, table chart, funnel chart, and area chart
Custom report (Limited) You can create a customized report that shows only the information that you want. These reports are designed to give you all the information you need to measure your current sales performance—and to forecast performance for the future.
Basic dashboard components A CRM dashboard is a centralized hub for your sales data and information. It presents sales activities, KPIs, and other essential CRM metrics in a visually appealing, dynamic, and interactive manner.
Sales Tracking Automatically assign leads to your field agents based on the pin codes that they oversee. Send them instant notifications or assign tasks to them to follow up with field sales crm.
Tasks and Follow-ups Keeping in touch with clients has never been easier. Set time-sensitive tasks and follow-up reminders next to any contact in your CRM and sort them by urgency.
Conversation Tracking With marketing automation, it’s easy to deliver tailored, targeted messages to your prospects at just the right moment, based on their behavior. Contact form completions, email sign-ups, and phone calls can be just as valuable for your business.
Sales Reporting Sales reporting is a valuable feature that gives you a complete overview of all the sales data your software has collected and tracked.
Sales Communication Sales communication encompasses the diverse methods through which sales representatives engage with customers and prospects within the platform. This encompasses activities such as email correspondence, phone calls, text messaging, and appointment scheduling.
Sales Notifications A type of alert or notification that is triggered when a specific sales-related event occurs, such as a new lead being generated, a deal being closed, or a sales target being met.
Role-based access Role-based access control allows organizations to assign one or more roles to each user or assign permissions individually.
Territory Management Categorize customers based on relevant criteria and assign the right sales reps to reach out to them. Exceed quotas with region-wide sales insights.
Sales Performance Capture leads, automate lead scoring, identify leads that will convert, and follow up with detailed contact information, get detailed reports and analytics, compare using A/B Testing.
Reports Account Management View all your information from a single location, including the latest customer activity, associated contacts, pending deals, ongoing projects, and more. A complete view of your account makes collaboration easy, regardless of how the business changes.
Check-in/Check-out View and recieve alert when the lead is checking in for the day and checking out. This makes it easy to track its in and out time.
Geo-tracking Set up sales territories and accordingly assign leads to your field reps. Geo-fence their tasks to reduce fake location check-ins and falsified meeting logs with field force tracking app
API Framework Creysto CRM API integration lets you connect any software, system, or app in your technology stack. Customize your experience for more efficiency.
Attendance Tracking Generate insightful reports, regularize attendance, and empower your on-site and remote employees to check in from anywhere with our cloud-based attendance management system.
Leave Management A leave management system is a comprehensive HRMS tool that enables organizations to track their employee leave requests online.
Field force tracking With Creysto field force tracking crm get real-time updates of your agents’ location. Look at the sales route they have navigated, the miles traveled, and the tasks they have completed en route.
Reimbursement Reimbursement Tracking helps organizations get through all reimbursement-related challenges successfully, it accurately tracks and records the complete reimbursement details of all the employees.
Email Integration Send and receive emails from the email client of your choice, including Gmail, Yahoo, Outlook, and , so that you never miss a message.
Calendar Tool Access all your calendars from one system. Prioritize meetings with multiple reminders and convert them into recurring events by checking a box.
E-Mail Campaign Automate personalized campaigns with email marketing tool. Measure campaign performance and achieve tremendous results in your email marketing, all inside Creysto.
Lead form Integration From landing pages to contact forms, capture customer information in Creysto with one step. We offer both customizable and pre-built web forms that turn your digital marketing campaigns into lead generation machine.
Drag-and-drop Builder You can create, add, and customize your Email by simply dragging and dropping text, images, audio, and video.
Responsive Templates Create layouts for different processes, control what data enters your CRM, and close more sales in less time.
Email Personalization With personalization tokens, you can show personalized content to your contacts based on their property values in your CRM. Personalization can increase engagement with your email campaigns.
Rule engine automation Rule engine automates complex processes, taking workflows that were manual and turning them into efficient, responsive systems. Setting rules puts goals into action within a business’s applications, turning them into decisions and outcomes.
Communication logs The communication logs contain information on the date, direction, communication format, errors etc. for each communication session.
One-on-one Emails One-to-one email marketing is a more personalized form of email marketing where you can mail individual leads that target individual recipients with tailored messages.
Communication Automation Creysto allows you to connect with your customers through multiple channels, all while centralizing information that helps your sales team to have meaningful conversations with your prospects.
Sales Automation Creysto automates lead generation from multiple sources, like websites, chats, social media, and trade shows. With lead scoring, distribute leads to the right representative.
Escalations The Case Escalation feature allows you to configure a rule by which the case can be escalated to other members in the operational hierarchy.
ERP Integration ERP and CRM systems are connected, typically by APIs. This allows you to keep the two systems in sync, as well as build automation that work across them and other applications.
Ticket Management A CRM ticket management system ensures transparency between teams and always notifies the right person to help with a prospect or customer request.
E-Commerce Integration E-Commerce integration eliminates the need for employees to perform redundant tasks such as data entry, simplifies time-consuming analysis, and automates many processes for greater efficiency and less human error.
Auto dialer software Creysto comes with an autodialer for fast calling and reminders so your callers never miss follow-ups.
WhatsApp Integration E-Commerce integration eliminates the need for employees to perform redundant tasks such as data entry, simplifies time-consuming analysis, and automates many processes for greater efficiency and less human error.
IVR Template You can customize your outbound IVR scripts based on the customer’s purchase history, billing schedule, past ticketing activity, and more.
IVR Integration You can log, record and monitor calls for quality assurance and compliance. Your agents can get information about callers, their history and cases in a flash, and resolve their issues faster.
Failover and Failback for API integration Failover and failback are business continuity tools that help sustain normal virtual operations even when your primary production site is disabled.
Multiple User Interface A CRM user who is a super admin or admin can be part of multiple accounts either by creating multiple org accounts or through invitations from other orgs.
E-Commerce Integration E-Commerce integration eliminates the need for employees to perform redundant tasks such as data entry, simplifies time-consuming analysis, and automates many processes for greater efficiency and less human error.
Whatsapp Campaign E-Commerce integration eliminates the need for employees to perform redundant tasks such as data entry, simplifies time-consuming analysis, and automates many processes for greater efficiency and less human error.
Webhook Receive your data from a wider range of services in multiple formats, like JSON, form data, and plain text. Create customized business workflows by including advanced logic elements like if-then branches, time delays, and more.
Payment Integration With payment integration, you can automatically process payments, eliminating manual entry and reducing the risk of errors.
Breaks information Create customized business workflows by including advanced logic elements like if-then branches, time delays, and more.
Text Messages Reach out to your customers through vital transactional SMS instantly—right from inside Creysto.
Phone Call Tracking Calling right from Creysto helps your reps maintain a flowing pipeline of leads. With the web-to-mobile calling feature, you can transfer any number from your contacts list to your mobile phone and call them directly from Creysto
Notification SMS Notification is extremely helpful in reminding appointments, meetings, or important follow-ups.
Phone call recording Access recordings associated with a deal, organization or contact person to double-check conversation details and study recordings to improve your sales.
Telephony Integration It enables users to make, receive, and track calls directly within their CRM platform, streamlining communication and enhancing customer interactions.

Top Reasons Why You Should Invest in a Multi-functional CRM

Introduction

What is a CRM?

CRM for SMEs and NBFCs

How to Choose the Right CRM

1. Identify the Problems You Need to Solve

2. Find a CRM System That Supports Your Size and Growth Plans

3. Evaluate How Other Areas of Your Business Could Benefit

4. Decide Between On-Premise and Cloud CRM

5. Test Your Shortlist with a Free Trial

Must-Have CRM Functions and Their Importance

Collection Function for NBFCs

Why Choose Creysto CRM?

Conclusion

Quick Links

Resources

Products

Contact Us

Top Reasons Why You Should Invest in a Multi-functional CRM

Introduction

What is a CRM?

CRM for SMEs and NBFCs

How to Choose the Right CRM

1. Identify the Problems You Need to Solve

2. Find a CRM System That Supports Your Size and Growth Plans

3. Evaluate How Other Areas of Your Business Could Benefit

4. Decide Between On-Premise and Cloud CRM

5. Test Your Shortlist with a Free Trial

Must-Have CRM Functions and Their Importance

Collection Function for NBFCs

Why Choose Creysto CRM?

Conclusion

Related Post

Quick Links

Resources

Products

Contact Us